feeling creative? 5 design projects for you…

 

hello!

 

I am super excited to be blogging for the first time from this newly named platform – no longer “four floors up” but now me – madison auer!

 

You may remember me blogging earlier in the semester about how I would be keeping my name as four floors up because that is where my blog first originated. But, after thinking about it, I truly feel as though I have grown in my personal / brand identity since I was living four floors up my freshman year.

 

This year, I have truly just started to realize my love for design. This design spreads far from my original concept of design as I discussed on four floors up in the past. This past love for design was more concerned with physical design – dorm décor, fashion, etc. I still love this concept of design and draw much inspiration from it; however, I also have a new found love for visual design, especially through Adobe Illustrator and InDesign.

 

My love for creativity and design has definitely grown this semester, especially through the freedom that I now have to create in the Creative Cloud programs. Shout out to my Digital Aesthetics communications class for pushing me to create and learn new tools that I could have never figured out so easily on my own.

 

Stemming off of this new found love for creating and design, I wanted to share some ways that you can get creative, especially within design. You don’t necessarily need the Adobe Creative Cloud apps to complete these projects, though it may help. If you don’t have Creative Cloud – no worries! There are plenty of free design apps, such as Over and Canva, that can get the job done just as well.

 

Sooo, here are some of the ways that I have gotten creative this semester. Hope you enjoy and can draw some inspiration from these ideas!

 

project 1: mood board

One of my favorite projects this semester has been making mood boards for my Digital Aesthetics class. I pulled all of these photos from my Pinterest account. The main goal for creating this mood board was to begin drawing inspiration for our personal brand. These photos could be fashion based, home décor, textures, words, etc. – basically include anything that speaks to who you are!

 

 

This mood board was more tailored for my first project – developing my personal brand and logo. I tried to include photos that were simple, minimalistic and creative. Notice the common color scheme of natural tones – black, grey, white and navy just to name a few.

 

project 2: word inspo

In my free time, I love scrolling through Pinterest and finding inspirational words. Soon after learning the tools of Illustrator I thought, “why can’t I just make my own?” So, I decided to create some inspo words of my own.

 

 

I also had fun creating little words for the start of a new month, such as my “hello march” graphic.

 

 

Most of the fonts that I use in these designs are free downloads from dafont! I could honestly get lost scrolling through this site – they have endless options of fun free fonts to choose from.

 

 

project 3: color scheme

This isn’t necessarily a design project as much as it is a tool for having some fun with Adobe Color! By creating an account with Creative Cloud, you are able to access Adobe Color – an online tool that allows you to create fun color schemes. However, you are also able to upload a photo and choose colors straight from the photo with a color picker.

 

 

After uploading several photos from my mood board, I created these color schemes. The colors you create then sync directly to your Creative Cloud library – so convenient!

 

 

project 4: redesign a magazine / online article

One of my favorite design projects from this semester has definitely been remaking an article from a plus. This project was aimed at further understanding the power of layout in InDesign. It is amazing how simply changing the font and layout choices of an article can completely transform the tone and overall “vibe” of it!

 

 

I picked an article about taking selfies with veggies and made it look like a more sophisticated article that could now be in a lifestyle or fashion magazine.

 

 

project 5: brand sheet / personal logo

The first project for my Digital Aesthetics class was creating a personal brand. This included a brand sheet and personal logo for the final submission. Pulling from the previous design projects, I was able to create a consistent aesthetic across my brand sheet and logos.

 

I was super excited to create this brand sheet, which I believe effectively communicates my “madison auer” aesthetic – minimal colors, simplicity, and creative elements through my personal logos.

 

 

It was so fun to be able to create a brand sheet and logo. I am super excited to incorporate elements from these designs into my future projects, such as my business card and resume design. I am currently working on this project & I cannot wait to share more about it!

 

 

Thank you for taking the time to read this first post on my newly named platform! I can’t wait to share more creative, design & lifestyle content.

 

Let me know in the comments below what you would like to see more of next! Also, be sure to follow along with me on the daily through my Instagram / other social media accounts (linked in sidebar).

 

xoxo

– madauer

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all about madauer designs

h e l l o  &  h a p p y  t u e s d a y !

 

beads

 

I have been wanting to dedicate a post to my beaded bracelets for a while, and now seems like the perfect time to finally sit down and get to it.

 

I started making my bracelets about three years ago (shout out to my snack bar squad!) During shifts, we would make beaded bracelets in the snack bar. Eventually, this turned into a hobby for me and I would make bracelets for my family and friends as birthday & thank you gifts.

 

Once I arrived on campus at SJU, I started to get questions about my bracelets – where they were from, how I made them, and especially, if I was selling them. After interest increased from friends, I decided to start selling them on campus.

 

I began doing custom orders, but I soon realized that it is much easier to create a set collection and have buyers choose from those designs. This summer, my bracelets have taken off. I now have a set collection of designs (that’s not to say that I won’t add more in the future) and some of my beaded creations are in a store in Fenwick, Indigo Octopus! This relatively new store opened this summer, stocked with adorable clothing, jewelry, and unique home décor.

 

I am always so flattered when someone contacts me and wants to purchase a bracelet. It honestly means so much to me that others are interested in my work! I hope that I am able to support myself with the things that I truly have a love and passion for in the future.

 

Since I receive a lot of questions from customers about what bracelet designs I have available, I figured this would be the perfect place to showcase my designs at the moment.

 

beaded bracelets
from left to right: white with brown rustic, white with black rustic, long distance west coast, long distance east coast, sand drift, ocean drift, waves, driftwood, and denim

 

two photos of bracelets

 

Also, shout out to Vistaprint for the awesome & reasonable business cards! I was able to design them on their site, view a PDF Proof, and receive them within 2 weeks of making them! YAY

 

upclose view of business cards

 

business card

 

If you are interested in buying a bracelet, feel free to DM, text, or message me through either my Instagram or Facebook.

 

Also…here are some FAQs that I usually receive:

  • Q: Do you ship?
    • A: No, at the moment I do not ship my bracelets. I am looking into it, but for now I am delivering them by hand to my customers!
  • Q: Do you use venmo?
    • A: No, similar to shipping, I am looking into it because I understand that it is more convenient. Personally, I hardly ever carry cash with me, so venmo would come in handy!
  • Q: How much are your bracelets?
    • A: Depending on the size of the bead and cost of product, it can fluctuate. Most bracelets are $15.
  • Q: What size will my bracelet be?
    • A: I make most of my bracelets to the size of my wrist (6.5 inches). However, before making a bracelet for someone, I usually ask them what size their own wrist is. If you would like your bracelet to fit snug to your wrist, you can measure it and send me your wrist size!

 

xoxo,

madauer

#madauerdesigns

 

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summer update: what i’ve been up to…

h e l l o !

 

 

I am so sorry that I have been slightly MIA on here for the past couple of weeks. If you follow along with me on Instagram, you know that I have been spending pretty much every weekend at the beach. BUT, I’ve also been working on a bunch of other things, which will be the topic of this post. So, let’s get into what I’ve been up to so far this summer… (I apologize in advance for the hodge podge of photos)

 

collage of summer photos

 

While at the beach, I’ve been working a lot on my bracelets. Side note: if you would like a bracelet please let me know! I charge about $15 per bracelet, depending on the size of the bead. See the photos below for some of my beaded creations.

 

beaded bracelets

 

beaded bracelets

 

Lately, my bracelets have been getting a lot of love, especially from my beach friends. I have loved making these little beaded creations and getting in touch with my creative side. I even created some cute business cards to hand out with my bracelets, which should be arriving by next week (fingers crossed!)

 

collage of bracelet photos

 

Most of my mornings at the beach have been filled with bike rides in Fenwick with my dad. I have been working on getting back in shape this summer – mostly through staying active and eating healthy. I try to keep my days simple – morning shake with fresh fruit, salad for lunch, and fish / meat for dinner. (A lot different from college food) – this is so ironic because as I type this I have been snacking on chocolate sooo obviously I still splurge. But as they say, everything in moderation!

 

I can’t believe I am typing this but I haven’t even started to shop for our apartment this year! I am going to re-use basically everything from last year since it is all in perfectly good shape, but I also want to pick up a couple of new things. But, don’t worry – I have been shopping for notebooks and stationary all summer! I love finding unique notebooks at Marshalls, TJ Maxx, & Target.

 

With all this planned (& spontaneous) shopping, it’s a blessing that I have a fun internship this summer! My friend Jenny and I intern at our high school, Mount de Sales, during the week. Jenny is studying Graphic Design at school, so she focuses more on the design aspect of the job, while I work on more of the social media / communications tasks. For instance, I may work on website updates or write articles. My favorite part of the week is Thursdays, when Jenny and I work together. (see photo below) We get to take-over the Instagram and explore the school, featuring our finds on the MDSA Instagram Stories.

 

internship photo

 

I hope that you have been having a great summer too, whether it has been filled with beach trips, adventures, or simply relaxing. Make sure to stay in touch with me through my insta!

xoxo,

madauer

 

PS – please enjoy these other random photos from summer…

 

 

 

 

 

 

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