feeling creative? 5 design projects for you…

 

hello!

 

I am super excited to be blogging for the first time from this newly named platform – no longer “four floors up” but now me – madison auer!

 

You may remember me blogging earlier in the semester about how I would be keeping my name as four floors up because that is where my blog first originated. But, after thinking about it, I truly feel as though I have grown in my personal / brand identity since I was living four floors up my freshman year.

 

This year, I have truly just started to realize my love for design. This design spreads far from my original concept of design as I discussed on four floors up in the past. This past love for design was more concerned with physical design – dorm décor, fashion, etc. I still love this concept of design and draw much inspiration from it; however, I also have a new found love for visual design, especially through Adobe Illustrator and InDesign.

 

My love for creativity and design has definitely grown this semester, especially through the freedom that I now have to create in the Creative Cloud programs. Shout out to my Digital Aesthetics communications class for pushing me to create and learn new tools that I could have never figured out so easily on my own.

 

Stemming off of this new found love for creating and design, I wanted to share some ways that you can get creative, especially within design. You don’t necessarily need the Adobe Creative Cloud apps to complete these projects, though it may help. If you don’t have Creative Cloud – no worries! There are plenty of free design apps, such as Over and Canva, that can get the job done just as well.

 

Sooo, here are some of the ways that I have gotten creative this semester. Hope you enjoy and can draw some inspiration from these ideas!

 

project 1: mood board

One of my favorite projects this semester has been making mood boards for my Digital Aesthetics class. I pulled all of these photos from my Pinterest account. The main goal for creating this mood board was to begin drawing inspiration for our personal brand. These photos could be fashion based, home décor, textures, words, etc. – basically include anything that speaks to who you are!

 

 

This mood board was more tailored for my first project – developing my personal brand and logo. I tried to include photos that were simple, minimalistic and creative. Notice the common color scheme of natural tones – black, grey, white and navy just to name a few.

 

project 2: word inspo

In my free time, I love scrolling through Pinterest and finding inspirational words. Soon after learning the tools of Illustrator I thought, “why can’t I just make my own?” So, I decided to create some inspo words of my own.

 

 

I also had fun creating little words for the start of a new month, such as my “hello march” graphic.

 

 

Most of the fonts that I use in these designs are free downloads from dafont! I could honestly get lost scrolling through this site – they have endless options of fun free fonts to choose from.

 

 

project 3: color scheme

This isn’t necessarily a design project as much as it is a tool for having some fun with Adobe Color! By creating an account with Creative Cloud, you are able to access Adobe Color – an online tool that allows you to create fun color schemes. However, you are also able to upload a photo and choose colors straight from the photo with a color picker.

 

 

After uploading several photos from my mood board, I created these color schemes. The colors you create then sync directly to your Creative Cloud library – so convenient!

 

 

project 4: redesign a magazine / online article

One of my favorite design projects from this semester has definitely been remaking an article from a plus. This project was aimed at further understanding the power of layout in InDesign. It is amazing how simply changing the font and layout choices of an article can completely transform the tone and overall “vibe” of it!

 

 

I picked an article about taking selfies with veggies and made it look like a more sophisticated article that could now be in a lifestyle or fashion magazine.

 

 

project 5: brand sheet / personal logo

The first project for my Digital Aesthetics class was creating a personal brand. This included a brand sheet and personal logo for the final submission. Pulling from the previous design projects, I was able to create a consistent aesthetic across my brand sheet and logos.

 

I was super excited to create this brand sheet, which I believe effectively communicates my “madison auer” aesthetic – minimal colors, simplicity, and creative elements through my personal logos.

 

 

It was so fun to be able to create a brand sheet and logo. I am super excited to incorporate elements from these designs into my future projects, such as my business card and resume design. I am currently working on this project & I cannot wait to share more about it!

 

 

Thank you for taking the time to read this first post on my newly named platform! I can’t wait to share more creative, design & lifestyle content.

 

Let me know in the comments below what you would like to see more of next! Also, be sure to follow along with me on the daily through my Instagram / other social media accounts (linked in sidebar).

 

xoxo

– madauer

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all about madauer designs

h e l l o  &  h a p p y  t u e s d a y !

 

beads

 

I have been wanting to dedicate a post to my beaded bracelets for a while, and now seems like the perfect time to finally sit down and get to it.

 

I started making my bracelets about three years ago (shout out to my snack bar squad!) During shifts, we would make beaded bracelets in the snack bar. Eventually, this turned into a hobby for me and I would make bracelets for my family and friends as birthday & thank you gifts.

 

Once I arrived on campus at SJU, I started to get questions about my bracelets – where they were from, how I made them, and especially, if I was selling them. After interest increased from friends, I decided to start selling them on campus.

 

I began doing custom orders, but I soon realized that it is much easier to create a set collection and have buyers choose from those designs. This summer, my bracelets have taken off. I now have a set collection of designs (that’s not to say that I won’t add more in the future) and some of my beaded creations are in a store in Fenwick, Indigo Octopus! This relatively new store opened this summer, stocked with adorable clothing, jewelry, and unique home décor.

 

I am always so flattered when someone contacts me and wants to purchase a bracelet. It honestly means so much to me that others are interested in my work! I hope that I am able to support myself with the things that I truly have a love and passion for in the future.

 

Since I receive a lot of questions from customers about what bracelet designs I have available, I figured this would be the perfect place to showcase my designs at the moment.

 

beaded bracelets
from left to right: white with brown rustic, white with black rustic, long distance west coast, long distance east coast, sand drift, ocean drift, waves, driftwood, and denim

 

two photos of bracelets

 

Also, shout out to Vistaprint for the awesome & reasonable business cards! I was able to design them on their site, view a PDF Proof, and receive them within 2 weeks of making them! YAY

 

upclose view of business cards

 

business card

 

If you are interested in buying a bracelet, feel free to DM, text, or message me through either my Instagram or Facebook.

 

Also…here are some FAQs that I usually receive:

  • Q: Do you ship?
    • A: No, at the moment I do not ship my bracelets. I am looking into it, but for now I am delivering them by hand to my customers!
  • Q: Do you use venmo?
    • A: No, similar to shipping, I am looking into it because I understand that it is more convenient. Personally, I hardly ever carry cash with me, so venmo would come in handy!
  • Q: How much are your bracelets?
    • A: Depending on the size of the bead and cost of product, it can fluctuate. Most bracelets are $15.
  • Q: What size will my bracelet be?
    • A: I make most of my bracelets to the size of my wrist (6.5 inches). However, before making a bracelet for someone, I usually ask them what size their own wrist is. If you would like your bracelet to fit snug to your wrist, you can measure it and send me your wrist size!

 

xoxo,

madauer

#madauerdesigns

 

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summer update: what i’ve been up to…

h e l l o !

 

 

I am so sorry that I have been slightly MIA on here for the past couple of weeks. If you follow along with me on Instagram, you know that I have been spending pretty much every weekend at the beach. BUT, I’ve also been working on a bunch of other things, which will be the topic of this post. So, let’s get into what I’ve been up to so far this summer… (I apologize in advance for the hodge podge of photos)

 

collage of summer photos

 

While at the beach, I’ve been working a lot on my bracelets. Side note: if you would like a bracelet please let me know! I charge about $15 per bracelet, depending on the size of the bead. See the photos below for some of my beaded creations.

 

beaded bracelets

 

beaded bracelets

 

Lately, my bracelets have been getting a lot of love, especially from my beach friends. I have loved making these little beaded creations and getting in touch with my creative side. I even created some cute business cards to hand out with my bracelets, which should be arriving by next week (fingers crossed!)

 

collage of bracelet photos

 

Most of my mornings at the beach have been filled with bike rides in Fenwick with my dad. I have been working on getting back in shape this summer – mostly through staying active and eating healthy. I try to keep my days simple – morning shake with fresh fruit, salad for lunch, and fish / meat for dinner. (A lot different from college food) – this is so ironic because as I type this I have been snacking on chocolate sooo obviously I still splurge. But as they say, everything in moderation!

 

I can’t believe I am typing this but I haven’t even started to shop for our apartment this year! I am going to re-use basically everything from last year since it is all in perfectly good shape, but I also want to pick up a couple of new things. But, don’t worry – I have been shopping for notebooks and stationary all summer! I love finding unique notebooks at Marshalls, TJ Maxx, & Target.

 

With all this planned (& spontaneous) shopping, it’s a blessing that I have a fun internship this summer! My friend Jenny and I intern at our high school, Mount de Sales, during the week. Jenny is studying Graphic Design at school, so she focuses more on the design aspect of the job, while I work on more of the social media / communications tasks. For instance, I may work on website updates or write articles. My favorite part of the week is Thursdays, when Jenny and I work together. (see photo below) We get to take-over the Instagram and explore the school, featuring our finds on the MDSA Instagram Stories.

 

internship photo

 

I hope that you have been having a great summer too, whether it has been filled with beach trips, adventures, or simply relaxing. Make sure to stay in touch with me through my insta!

xoxo,

madauer

 

PS – please enjoy these other random photos from summer…

 

 

 

 

 

 

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travel series: nyc

Hello & happy summer! Hopefully, if you are reading this, you are already done with school or almost finishing up with finals.

 

photo with text that reads, "travel series: nyc"

 

If you follow along with my personal insta account, you know that I have been doing quite a bit of traveling (a lot for me, that is). We recently went to new york city for Memorial Day Weekend. We spent four days in the city and explored various areas, such as brooklyn and soho.

 

I decided I would make this post more photo based, because, what better way to show our explorations on this trip than through photos! This post is the first of a travel series, as I will continue to share my favorite spots / moments after various trips.

 

Keep reading to see more of my trip to nyc…

 

D A Y  O N E

ballerina sculpture

// we practically walked into this sculpture. This awesome art installation is in Rockefeller Center. Read more about it here. (We didn’t have much time to explore our first day since our train got in later that afternoon)

 

D A Y  T W O

pressed juicery storefront

// day two was spent exploring the streets of soho. Pressed Juicery is a quaint and trendy shop with yummy pressed juices. Two words = fresh and simple.

 

up close of bulb lights

// it’s basically inevitable that we end up eating at Shake Shack at least once during our trip. However, my brother and tour guide in one led us to Soho Park – a hip, trendy, and delicious burger find. Better yet, they are much cheaper than Shake Shack!

 

ivy and lights strung in walkway

// if you’re looking for the perfect photo-op, head to Nomo Soho. This hip and trendy hotel has the coolest spots for photos. Their archway is ~ magical ~

 

mirror pic of girl with peace sign

// I always love going to Brandy Melville, so I had to include this pic! They are pretty strict with taking photos in the store so I snapped this mirror pic instead. Head to their online store to see their clothing selection.

 

soho buildings

// always love the buildings of soho

 

girl taking photos in crowded side street

// shoutout to mama auer for taking this shot! One of our favorite parts about soho are the unexpected finds within the side streets. There are so many photo-ops if you just remember to look up at the buildings.

 

storefront - by Chloe.

// before leaving soho we stopped in by Chloe for a quick bite to eat. I had been wanting to go here for so long because all of my bloggers and youtubers always rave about this place. It’s hip, trendy, and has plenty of healthy options to choose from. My dad isn’t the biggest fan of vegan style foods so he got a smoothie while my mom and I got avocado toast. TBH I enjoyed my dad’s smoothie more than the avo toast. The toast came with seasonal veggies on top, which happened to be peas and pickled onions. It wasn’t even photo worthy (and that says a lot!) The morale of the story is, I wish I had opted for a smoothie or one of their other options, but it was still tasty. I will def try again…

 

D A Y  T H R E E

girl walking on brooklyn bridge

// this is the second time that I have walked the Brooklyn Bridge, and it seems like each time just gets better and better. It was an overcast day, but the views were still breathtaking.

 

FEED storefront

// this coffee shop – FEED – was basically my mom’s dream store. She had been looking at it on insta and was so excited that we happened to find it. Check out their site (linked above) to learn more about their mission and story.

 

One Girl Cookies window

// my DREAM – One Girl Cookies…literally so good – if you happen to go here while in Dumbo, try one of their whoopie pies. They are delicious and totally worth every calorie. Of course, you can get coffee too, or a cupcake…or one of each! 🙂

 

whoopie pies and cupcake

// nyc eats at One Girl Cookies

 

D A Y  F O U R

the high line

// we spent our last morning in the city walking the High Line. It has plenty of photo ops and awesome spots to sit and relax.

 

// views from the High Line…

 

madewell storefront

// almost immediately after walking across the High Line, we managed to find Madewell! I always love Madewell’s décor and storefront, but this particular store was amazing. I think I was focused more on the interior of the store than the clothes!

 

seflie

// selfies !

 

I hope you enjoyed this post ! Let me know about your thoughts on the layout of this post. I wanted it to be more of a travel diary with a greater focus on the photos and less on the text.

 

ALSO check out my friend Maddy’s blog! She recently started it and I loooove it. Seriously so cute.

 

xoxo,

madauer

ps – you should really check out Glossier. I went to their showroom while in soho and it was one of the coolest experiences. All of my youtubers (it should be noted that “my youtubers” = beauty and fashion vloggers / bloggers) rave about Glossier. Also, their packaging is beautifulllll. Probably gonna blog about them soon.

 

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how to be more positive

Happy Friday from four floors up!

 

how to be more positive

 

After reflecting on my life and the past three months (thanks Chinese takeout fortune cookie), I have decided to switch it up and offer some advice on how to incorporate positivity into your life.

 

If you are curious about my fortune cookie and what it said to cause me to reflect on my life (who knew fortune cookies could be so inspiring?) – it said this, “Remember three months from this date. Good things are in store for you.”

 

Instead of throwing away my fortune cookie like I usually do, I decided to pin it to my bulletin board with the special date written on the back – February 21, 2017.

 

Since I received this fortune cookie three months ago, numerous blessings and amazing opportunities have entered my life. I think it is so important to always remember to reflect on our lives. It is so easy to get caught up in our routines and, as a result, we forget to stop to be thankful for all of the blessings we have received in our lives.

 

I have noticed that I have become more positive since my awareness of the blessings and opportunities that I have encountered in my life. One bad day of negativity and disappointment does not compare to the amazing opportunities we have. All that it takes is an open heart and positive vibes.

 

In light of this new found positivity and openness, here are some things that I am especially thankful for and happy about…

 

Beautiful Weather

Recently, it has become increasingly warmer in Philly. This past weekend, with temps in the 70’s, students headed outside to hang on the quad and spend time in the sunshine. Just being outside in the beautiful weather seemed to lift my spirits. I am looking forward to the arrival of spring and warmer weather.

 

Photography

Three months ago, I never thought that photography would become such a constant part of my life. I have loved having the opportunity to shoot at the SJU basketball games, as well as have photoshoots with my friends. I can’t wait to see what the future has in store for my photography.

 

Friends

This semester, I have loved getting to know and bond with my fourth floor girls! From Wednesday work out sessions to movie nights and face masks, I know that we will always have a good time when we are together.

With new classes and being involved in different activities, I have also loved getting to know a wider range of people across campus.

 

Music

Since coming to college, I have definitely listened to more and more music. Some of my favorite artists are Jack Johnson, John Mayer, and Colbie Caillat. Check out my feel good playlist on Spotify for some artists that radiate good vibes.

 

Four Floors Up

And of course, how could I forget about this platform, four floors up! I never imagined that I would enjoy blogging when I first created this blog as part of my Communications class in the fall. Not to mention I never thought that people would be interested enough to read what I have to say! I am so thankful for this blog and my readers – thank you 🙂

 

If you are feeling in need of some inspiration, check out some of my favorite inspo quotes taken from Pinterest. For even more, head to my inspire to be Pinterest board.

 

your worth is far beyond what you know.

bad days build better days

it's a beautiful day to start.

esteemed, valued, set apart, chosen, pursued, loved.

 

Hope you all enjoyed this post and have an amazing weekend!

 

xoxo,

madauer

P.S. – If you haven’t yet, make sure to check out my feature on Her Campus SJU

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