I am super excited to be blogging for the first time from this newly named platform – no longer “four floors up” but now me – madison auer!
You may remember me blogging earlier in the semester about how I would be keeping my name as four floors up because that is where my blog first originated. But, after thinking about it, I truly feel as though I have grown in my personal / brand identity since I was living four floors up my freshman year.
This year, I have truly just started to realize my love for design. This design spreads far from my original concept of design as I discussed on four floors up in the past. This past love for design was more concerned with physical design – dorm décor, fashion, etc. I still love this concept of design and draw much inspiration from it; however, I also have a new found love for visual design, especially through Adobe Illustrator and InDesign.
My love for creativity and design has definitely grown this semester, especially through the freedom that I now have to create in the Creative Cloud programs. Shout out to my Digital Aesthetics communications class for pushing me to create and learn new tools that I could have never figured out so easily on my own.
Stemming off of this new found love for creating and design, I wanted to share some ways that you can get creative, especially within design. You don’t necessarily need the Adobe Creative Cloud apps to complete these projects, though it may help. If you don’t have Creative Cloud – no worries! There are plenty of free design apps, such as Over and Canva, that can get the job done just as well.
Sooo, here are some of the ways that I have gotten creative this semester. Hope you enjoy and can draw some inspiration from these ideas!
project 1: mood board
One of my favorite projects this semester has been making mood boards for my Digital Aesthetics class. I pulled all of these photos from my Pinterest account. The main goal for creating this mood board was to begin drawing inspiration for our personal brand. These photos could be fashion based, home décor, textures, words, etc. – basically include anything that speaks to who you are!
This mood board was more tailored for my first project – developing my personal brand and logo. I tried to include photos that were simple, minimalistic and creative. Notice the common color scheme of natural tones – black, grey, white and navy just to name a few.
project 2: word inspo
In my free time, I love scrolling through Pinterest and finding inspirational words. Soon after learning the tools of Illustrator I thought, “why can’t I just make my own?” So, I decided to create some inspo words of my own.
I also had fun creating little words for the start of a new month, such as my “hello march” graphic.
Most of the fonts that I use in these designs are free downloads from dafont! I could honestly get lost scrolling through this site – they have endless options of fun free fonts to choose from.
project 3: color scheme
This isn’t necessarily a design project as much as it is a tool for having some fun with Adobe Color! By creating an account with Creative Cloud, you are able to access Adobe Color – an online tool that allows you to create fun color schemes. However, you are also able to upload a photo and choose colors straight from the photo with a color picker.
After uploading several photos from my mood board, I created these color schemes. The colors you create then sync directly to your Creative Cloud library – so convenient!
project 4: redesign a magazine / online article
One of my favorite design projects from this semester has definitely been remaking an article from a plus. This project was aimed at further understanding the power of layout in InDesign. It is amazing how simply changing the font and layout choices of an article can completely transform the tone and overall “vibe” of it!
I picked an article about taking selfies with veggies and made it look like a more sophisticated article that could now be in a lifestyle or fashion magazine.
project 5: brand sheet / personal logo
The first project for my Digital Aesthetics class was creating a personal brand. This included a brand sheet and personal logo for the final submission. Pulling from the previous design projects, I was able to create a consistent aesthetic across my brand sheet and logos.
I was super excited to create this brand sheet, which I believe effectively communicates my “madison auer” aesthetic – minimal colors, simplicity, and creative elements through my personal logos.
It was so fun to be able to create a brand sheet and logo. I am super excited to incorporate elements from these designs into my future projects, such as my business card and resume design. I am currently working on this project & I cannot wait to share more about it!
Thank you for taking the time to read this first post on my newly named platform! I can’t wait to share more creative, design & lifestyle content.
Let me know in the comments below what you would like to see more of next! Also, be sure to follow along with me on the daily through my Instagram / other social media accounts (linked in sidebar).